L'Obel Certified SEO Analyst

L'Obel’s Adobe SEO Analyst course will help you acquire advanced skills for becoming a Professional SEO Analyst for Web 2.0 Standards.

Internship Options

L'Obel is unique in its SEO Training and delivery methodology as it is the first in India to provide the participant Hi-End technology training followed by rigorous INTERNSHIP in its SOFTWARE DEVELOPMENT CENTER. This gives the participant real time software-development experience through Web 2.0 Designs Standards Life Cycle to making you a complete Professional SEO Analyst.

SEO Analyst @L'Obel is designed to make the participant the most sought after Professional SEO Analyst. This makes the participant familiar with the most popular tools and technologies in Website Developer. On completion of this course the participant can join the industry as a Professional SEO Analyst.

SEO Course Content - Basic Package

Introduction to SEO

- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- The Value of Search Engine Optimization
- The ROI from Search Engine Optimization
- Why Aren’t More Companies Using SEO?
- Web Site Elements Impacting Search Compatibility
- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- The Alt IMG Attribute
- Text Links
- Keyword-Rich Body Text

Search Engine Basics

- Search Engines and Directories
- Important Search Engines and Directories
- Paid Submission and Pay For Performance Search Engines
- Who Owns Who?
- Who Powers Whom?
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Google Page Rank
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds

SEO Requirements Gathering

- Before You Start
- How Search Engine-Compatible is the Site Currently?
- Requirements Gathering
- Assignment 1 (Tutor-Graded)

Keyword Research

- What is Keyword Research?
- Why is Keyword Research So Important?
- Before You Start
- Assignment 2 (Tutor-Graded)

Title and META Tag Creation

- The TITLE Element
- The META Description Tag
- The META Keywords Tag
- Create Your Own
- Tailored TITLE and META Tags
- Unsupported Characters
- Assignment 3 (Tutor-Graded)

SEO Copywriting

- Text Heavy Home Page
- Keyword-Rich Text
- SEO Copywriting
- Speak to Your Audience
- Use Easy to Understand Language
- Build Your Copy Around Your Keywords
- Keyword Integration
- Assignment 4 (Tutor-Graded)

SEO Integration

- Putting it All Together
- Target Keyword Phrases
- Optimized TITLE Tag
- Optimized META Description Tag
- Optimized META Keywords Tag
- Optimizing an Un-optimized Page
- Integrating Optimized Title and META Tags
- Integrating Optimized ALT IMG Attributes
- Optimizing Page Text
- Integrating a Call to Action
- Assignment 5 (Self-Graded)

Search Engine and Directory Submission

- Before You Begin
- Pre-Submission Checklist
- Site Submission Spreadsheet
- Rules of Submission
- Submitting to Directories
- Submitting to the Yahoo! Directory
- Submitting to Open Directory
- Paid Submissions
- Lists of Other Search Engines and Directories

Search Engine Spam

- The Definition of Search Engine Spam
- Examples of Search Engine Spam
- “Black Hat” vs. “White Hat” Search Engine Optimization
- Why Spam is Unnecessary
- SEM Industry Standards
- Search Engine Guidelines
- How to Report Spam
- How to Avoid Spamming the Search Engines
- Build Sites for Visitors Rather than Search Engines

SEO Reporting and Conversions

- Measuring SEO Success
   1. Track your site’s search engine rankings
   2. Track the amount of traffic your site is receiving
   3. Track the number of returning visitors to your site
   4. Track the number of sales / conversions your site receives
   5. Track the link popularity of your site

- Key Site Metrics to Look At Regularly
   1. Pathways through your site
   2. The page from which most visitors click away from your site.
   3. Single access pages
   4. Most visited page(s) and top entry pages.
   5. Landing pages for PPC Campaigns, etc.
   6. Metric values that show a radical change from developing trends
   7. Page refreshes
   8. Where your site visitors are coming from
   9. Search Engine Referrals
   10. Search Phrases

SEO Course Content - Advanced Package

Overview of Advanced SEO Concepts

- Search Engines and Directories
- Important Search Engines and Directories
- Who Owns Who?
- Important Industry Milestones
- Who Powers Whom?
- Key Audiences for Your Site
- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- Web Site Elements Impacting Search Compatibility
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds

Site Architecture

- What is Site Architecture?
- What is Search Engine Compatible Site Architecture?
- Elements of Site Architecture That Impact Search Ranking
   > Domain
   > Directory Structure
   > File Naming
   > Page File Extensions
   > Navigation Menus
   > Multiple Entry Points
   > Heading Tags
   > Robots META Tag
   > Robots Exclusion Protocol (Robots.txt File)
   > Error Trapping
   > Site Maps
   > Cascading Style Sheets (CSS)
   > Server Side Includes (SSI)

- Remaining Site Architectural Elements
- Benefits of Search Engine Compatible Site Architecture
- Further Reading

Text Content

- Keyword-Rich Body Text
- Text Heavy Home Page
- SEO Copywriting
- Heading Tags
- Build Your Copy Around Your Keywords
- Text Links
- Advantages of Text Links
- Navigation Menus
- Link Title Attributes
- Assignment 1 (Tutor-Graded)

Dynamic Content

- What is Dynamic Content?
- How Dynamic Content Impacts Search Engine Compatibility
- Optimization for Dynamic Web Sites
- Workarounds for Dynamic Web Content
- Further Reading
- Assignment 2 (Tutor-Graded)

Graphics

- Graphics and the Web
- Graphic-Heavy Pages
- Alt IMG Attributes
- Graphical Navigation Menus
- Navigation buttons
- Image Maps
- Drop Down Menus
- Disadvantages
- Accessibility
- Assignment 3 (Tutor-Graded)

Flash and Splash Pages

- Flash
- Intro / Splash Pages
- Bells and Whistles
- Making Flash Search Engine Friendly
- Search Engine Support for Flash
- Further Reading
- Assignment 4 (Tutor-Graded)

Frames and Tables

- Frames-Based Sites
- Search Engines and Frames
- The NoFrames Element
- Frame Orphaning
- To Sum Up Frames
- Tables
- Search Engines and Tables
- Tables and Spam
- Alternatives to Tables
- To Sum Up Tables
- Further Reading

Link Popularity

- What is Link Popularity?
- Google PageRank
- Backward Links
- Link Building
- Text Links
- Factors Influencing Link Popularity
- Important Search Engines and Directories Recap
- Lists of Other Search Engines and Directories
- Links to Avoid
- Free Link Popularity Tools
- Further Reading
- Assignment 5 (Tutor-Graded)

Pay For Performance ( PPC / Adwords Campaign )

- What is Pay For Performance?
- Pay For Performance Options
- Express Paid Submission to the Yahoo! Directory
- Pay Per Click Models
- Yahoo! Sponsored Search
- Yahoo! Content Match
- Yahoo! Local Sponsored Search
- Yahoo Search Submit Express
- Yahoo Search Submit Pro
- Google AdWords
- Google AdSense
- Other Pay-Per-Click Providers
- Learn More About Pay Per Click Campaigns
- Further Reading

Measuring SEO ROI

- Does SEO Truly Deliver ROI?
- Measuring SEO Success
   1. Track your site’s search engine rankings
   2. Track the amount of traffic your site is receiving
   3. Track the number of returning visitors to your site
   4. Track the number of sales / conversions your site receives
   5. Track the link popularity of your site

- Key Site Metrics to Look At Regularly
   1. Pathways through your site
   2. The page from which most visitors click away from your site.
   3. Single access pages
   4. Most visited page(s) and top entry pages.
   5. Landing pages for PPC Campaigns, etc.
   6. Metric values that show a radical change from developing trends
   7. Page refreshes
   8. Where your site visitors are coming from
   9. Search Engine Referrals
   10. Search Phrases

- Further Reading
- Final Exam

Bonus- Starting Your Own SEO Business

- Planning and Preparation
- Getting Started
- Your Workplace
- Tools of the Trade
   > Hardware
   > Software
   > Subscriptions
   > Books / E-books
   > Memberships
   > Services
   > SEO Training
- Open for Business!
- Getting Clients
- Other Considerations
- Keeping Clients
- Working in the SEO Industry
- Getting Help
- Growing Your Business
- Pitfalls to Avoid

Course Duration

The duration for the Professional SEO Analyst Course is 80 Hours.

Contact us

For more information about this course write to info@lobelitp.com or walk into our IT Training centers located in Bangalore.